Inspired by Fear

As much as I love being inspired by great work and wise words, fear is an equally powerful driver when writing copy. Today, a small recap of what strikes fear into my creative heart.

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Artist Spotlight: PAUL & JOE BEAUTE

I'm fascinated by beautiful and thoughtful packaging design. The way a product is presented has a huge impact on how you perceive the brand and  you experience it's contents. As a design aficionado, I keep digital inspiration records (via Pinterest) of the most intriguing packaging I come across. When looking through some of my boards, I came across PAUL & JOE BEAUTE, a french cosmetics company with stellar packaging. 

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Inspired by You: Let Your Origin Story Be Your Guide

There was a day last June, where I found myself floating in a pool in hotel courtyard in San Antonio, Texas. It was six in the morning and I was wide-awake. My travel companions still sleeping, I had crept out of our hotel room with my bathing suit and a camera to spend a few hours taking in the city and laying in warm water, just looking at the sky.

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Words to write by: A copywriter's collection of voices

At KITESTRING, we use a number of tools to keep our creative brains on track and our ideas firmly rooted into a strategic grounding. Our creative team is constantly using mood-boards to build out their beautiful visions but what about us wordsmith/bookworm types? While the creatives have their beautiful palettes and patterns, copywriters have their own set of tools - namely the unique voices we build out for each brand and campaign. 

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Artist Spotlight: Lulie Wallace

When these brightly coloured paintings caught my eye on Pinterest, I had to learn more about Lulie Wallace's special artwork. Not only do I love her painting style, subject matter and colour palette, I also enjoy the fact that she has successfully incorporated them into fabrics, packaging and design. 

Paintings by Lulie Wallace

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